Purchase Solution

Descriptive Analysis using SPSS

Not what you're looking for?

Ask Custom Question

This project is based on the textbook's Integrated Case about "The Hobbit's Choice: A Restaurant." Your task is to perform a descriptive analysis of the restaurant's survey data using SPSS.

Project instructions:

1. Read Case 15.3, "The Hobbit's Choice," and review all of the previous case materials in Chapter 15, as well as your previous assignments.

2. Download the data set for the Hobbit's Choice Restaurant Survey from the Burns & Bush Marketing Research 4/e website. The file is named "HobbitData.sav."

3. Load the data set into your SPSS software and save this new SPSS file on your computer (you will be using this data for future assignments).

4. Use SPSS to calculate frequencies, percentages, medians, means, standard deviations to analyze two nominal variables, 1 ordinal variable, and 2 interval or ratio variables. For each calculation identify and provide the appropriate statistic(s). Put your output tables, statistics and explanations into a single Word document.

5. Here are the steps to insert your SPSS output tables into your Word document:

In SPSS, with an SPSS output window open, select the output object (for example, "Descriptive Statistics") in the menu on the left

Select Edit > Copy objects

In Word, select Edit > Paste Special. In the dialog box choose "Formatted Text (RTF)" then click "OK."

Purchase this Solution

Solution Summary

Descriptive analysis of the restaurant's survey data using SPSS

Purchase this Solution

Free BrainMass Quizzes
Transformational Leadership

This quiz covers the topic of transformational leadership. Specifically, this quiz covers the theories proposed by James MacGregor Burns and Bernard Bass. Students familiar with transformational leadership should easily be able to answer the questions detailed below.

Understanding Management

This quiz will help you understand the dimensions of employee diversity as well as how to manage a culturally diverse workforce.

Change and Resistance within Organizations

This quiz intended to help students understand change and resistance in organizations

MS Word 2010-Tricky Features

These questions are based on features of the previous word versions that were easy to figure out, but now seem more hidden to me.

Managing the Older Worker

This quiz will let you know some of the basics of dealing with older workers. This is increasingly important for managers and human resource workers as many countries are facing an increase in older people in the workforce