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    Reputational Risk - Citi Bank

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    Background of my research -- The Reputational risk is the likelihood of bank to suffer a decline in its business because a damage in its reputation from negative publicity about the bank‟s business practices, conduct or financial condition.

    I am currently working on a reputational risk research for my Master degree on Citi Bank, and I am looking for some assistance on my in-depth review on Citi Bank Reputational Risk, please assist me on identifying the the key reputational risk incident that happened during 2015 and 2016 for Citi Bank, both positive and negative.

    The key focus should be on below key areas:

    -Financial soundness of the Bank
    -Risk Mgmr & Control environment
    -Regulatory Compliance
    -Level of Customer's satisfaction
    -Management integrity
    -Staff competence
    -Corporate Governance

    Please provide your summary with financial news from reliable sources.
    Please use 2015/2016 financial news to support your comments, in order to help me understand how much reputational risk is Citi Bank expose to, and please provide me the reference sources.

    Thanks

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    https://brainmass.com/business/credit-management-credit-policy-analysis-and-risk/reputational-risk-citi-bank-627242

    Solution Preview

    https://webcache.googleusercontent.com/search?q=cache:rlc_8cB4RQgJ:https://www.citibank.com/tts/corporations/insights/articles/docs/2015/tmi_exec_interview.pdf+&cd=5&hl=en&ct=clnk

    http://ww2.cfo.com/capital-markets/2016/07/citi-fined-7m-blue-sheet-compliance/

    https://www.bloomberg.com/news/articles/2016-11-21/citigroup-faces-systemic-capital-buffer-increase-hsbc-declines

    Citi Bank Reputational Risk, please assist me on identifying the the key reputational risk incident that happened during 2015 and 2016 for Citi Bank, both positive and negative.

    http://www.investors.com/news/wells-fargo-citigroup-report-q4-earnings/

    The key focus should be on below key areas:

    -Financial soundness of the Bank

    First and foremost, it's important to recognize that Citibank was one of the most troubled banks prior to the 2008 Great Recession, and as a result of the destructive nature of the bank's operational model during the fall of the housing market, the bank was forced to significantly downsize its operations by selling off over $700 billion of its banking assets and functions. It also created a "bad bank" known as Citi-Holdings that was and is responsible for housing the company's bad assets as well as its unwanted business lines. The initial performance of this "bad bank" was negative but over the past four quarters, it had posted a profit up until 2015, which at the time represented earnings of $163 million in one quarter of that year wherein it had four consecutive profitable quarters during this year.

    Despite these positive gains, the bank has been deemed to represent a bigger risk to the global financial system in 2016, which means that the bank is still considered risky and must adhere to strict capital requirements to ensure that if it failed, it would not destabilize the entire Global economy such as it did in 2008 when it's lack of leadership and planning resulted in a total meltdown for the bank. The bank's been capable of successfully responding to its risks as it has continued to commit to ensuring that its expertise and pooling of regional and global liquidities that are managed successfully will separate the bank from its competitors.

    In addition, the bank has been able to further remove the necessity of separately produce financial ...

    Solution Summary

    Reputational risk for Citi Bank is examined. The expert identifies key reputational risk incident that happened during 2015 and 2016 for Citi Bank.

    $2.19