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    rategic Audit for The Citigroup

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    Research The Citigroup (http://www.citigroup.com/citi/homepage).
    Strategic Audit

    Analysis of Strategic Factors. Since you are aware that your analysis of strategic factors or SFAS (Strategic Factor Analysis Summary) is based on IFAS and EFAS tables, and since we will need to understand your choices, you are required to submit the three tables in Excel format in one separate file from your written Word assignment. No submission of an Excel file or submission of a table in a Word file will cause you to lose half of the points of this assignment. No comments are needed on the IFAS and the EFAS tables, but comments are needed on the SFAS table, which is the foundation for this assignment (You will submit one Excel file that will include three separate sheets, one for the IFAS, one for the EFAS and one for the SFAS).

    Strategic Alternatives and Recommended Strategy - analyze economic, socio-cultural, political-legal, technological, and financial data to justify your available strategies and the one(s) you recommend.

    Implementation: Describe the implementation of the strategy(ies) you recommended.

    Evaluation and Control How do you evaluate the performance of your implemented strategy(ies)?

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    Solution Preview

    The response addresses the queries posted in 1801 words with references.

    //Prior to doing internal factor analysis of the firm, it will be better to understand the background and scope of the company Citigroup. We have to understand about the various internal factors and their concepts. We should know what kind of factors are to be included in the internal factors analysis and the acquirement of this knowledge will be essential to accomplish this analysis of internal factors in an easy manner. Therefore, the first discussion will incorporate the introduction of the company.//

    Internal Factor Analysis Strategy (IFAS) of Citigroup

    Internal Factor Analysis discovers and analyzes the strengths and weaknesses of Citigroup Inc. The internal factors are those, which fall within the organization, are in the scope and control of the company. Citigroup Inc. Operates as Citi which is a chief American company financial offering services. It is based in the city of New York City (Citi, 2008). The group is amongst the most diversified financial service companies all over the world.

    It has its operations in many regions including Africa, Europe, North America, Asia, Latin America and the Middle East. The company earned revenues of $89,615 million through the fiscal year ending December 2006. There was an increase of 7.1% as compared to the last year - 2005. In year 2006, the net profit was $21,538 million and there was a decrease of 12.4% in comparison with the year 2005.

    //Above, we discussed about the background information of the company and strategy of internal factor analysis, which includes the analysis of the strengths of the firm. As per the directions, now we will discuss about the strengths of the firm, which is the main part of internal analysis. Instead of discussing the strengths in detail, I am giving an overview regarding what kind of factors can be included in the strengths of the firm. You can add more information as per your requirements. //

    Strengths

    On April 7, 1998, Citigroup was created by means of one of the biggest mergers in history through an integration of the giant in the banking industry Citicorp and the financial conglomerate known as the Travelers Group.

    The biggest network of the financial services all over the world is that of Citigroup. It has its presence spread out in 107 countries having about 12,000 offices all around the world (Citi, 2008).

    The group hires roughly 358,000 people worldwide and has more than 200 million accounts of the customers in over 100 nations.

    It is known as the largest bank in the world, in terms of the revenues of the year 2008.

    It is the world's largest bank by revenues as of 2008. It is a primary dealer in securities and its stock has been a component of the Dow Jones Industrial Average which is the second-oldest market index of the U.S. from March 17, 1997.

    It offers diversified ...

    Solution Summary

    The response addresses the queries posted in 1801 words with references.

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