1.Read the Chipotle Case Study in Case Study section of the text.
2.Write a summary of the case study. Be sure to discuss reasons why Chipotle would use internal governance mechanisms to monitor and control managers' decisions.
Your summary should be a minimum of 2-3 double-spaced pages and must be in your own words. Use APA style. You must include 3-5 references. Only one reference may be from the internet (not Wikipedia). The other references must be located within the Grantham University online library. Only the body of the paper will count towards the page requirement. Please see the rubric below.
By: GÓMEZ-MORIEL, CINTHIA B.; QUINTERO-RAMOS, ARMANDO; CAMACHO-DÁVILA, ALEJANDRO; RUIZ-GUTIÉRREZ, MARTHA G.; TALAMÁS-ABBUD, RICARDO; OLIVAS-VARGAS, RAMÓN; BARNARD, JOHN. Journal of Food Quality. Feb2012, Vol. 35 Issue 1, p21-33. 13p. DOI: 10.1111/j.1745-4557.2011.00428.x. , Database: Business Source Complete
By: Paul, Indranil; Ghosh, Mrinal K. International Journal of Biochemistry & Cell Biology. Jan2015, Vol. 58, p37-52. 16p. DOI: 10.1016/j.biocel.2014.10.027. , Database: Academic Search Complete
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Chipotle Case Study
Chipotle Mexican Grill is a fast-casual restaurant. Chipotle has steady growth and strong financials which make it attractive to investors. The company has high customer satisfaction because of company's commitment on using very best ingredients in their menu options. Chipotle was designed to offer fewer menu options with a manageable number of ingredient options but thousands of flavor combinations. Soon Chipotle got established in the niche casual dining segment. McDonalds was approached to invest in the company, and through this partnership Chipotle got large capital base at its disposal. With expansion of restaurants and thus revenues, McDonalds became major shareholder in the chain. Chipotle provides organic and sustainable ingredients which demanded premium from customers. Chipotle is one of the fastest growing restaurants in the casual dining segment, providing Mexican food on the menu. The company faces huge competition, both ...
The importance of internal control mechanisms at Chipotle are determined.