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Competitive Intelligence and the Internet

What are some of the opportunities the Internet has provided to help companies attain a competitive advantage?
What are some of the threats the Internet poses to a company's survival?


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The internet has provided an outlet for companies to enter the market with very low barriers. Such companies include those who do not operate at a brick and mortar state, thus decreasing their costs and increasing their visibility to consumers. It has also allowed competitors to gather information on their competitors, allowing them to gather information on the products and advances of competitor companies in order to develop products and marketing strategies to be able to win ...