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Make recommendations to improve the manufacturing operations to keep up with the increasing demand for the product.

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Going, Inc. is a commercial airline company servicing the United States, Europe and Asia. Additionally, Going, Inc. has a manufacturing division that produces small, privately owned airplanes. You are the newly hired operations manager for Going, Inc., reporting to the company board and the CEO. You are under the following mandates:

1) Create a proposal to save the company's airline service business.

2) Make recommendations to improve the manufacturing operations to keep up with the increasing demand for the product.

Task 1
Some board members believe that Going, Inc.'s problem in declining ticket sales is largely one of marketing and image rather than operations. They are ready to invest in marketing but hesitant to create the corporate change required by an overhaul in operations. Discuss why in Going, Inc.'s case, changes in operations management will create more revenue and sales than investment in marketing. Give specific examples.

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1) Create a proposal to save the company's airline service business.

The company should make an effort to avoid passenger lost bags. If there are misplaced bags, the company should endeavor to find it and reassure the passenger that adequate and effective efforts are being made to retrieve the lost baggage. Further, it is suggested that the number of delayed flights is reduced to the minimum; this should be at less than half the industry norm. Botched connections should be improved so that the passengers do not get harassed and dropped reservations are avoided.
In case there is a delayed bag or a missed flight there should be a helpful and knowledgeable professional who tries to help the passenger. The staff of the airlines should not have we-don't-care attitude.
2) Make recommendations to improve the manufacturing operations to keep up with the increasing demand for the product.
Recommendations for improving the manufacturing operations to keep up with the increasing demand for the product. The in-flight service to its ordinary class passengers should also be improved. The company should develop an excellent web page that allows passengers from any part of the world book tickets instantaneously. This web page should also provide discounts and offers of promotions. The company should improve its service so that it targets the top ranking of customer service. Its focus should not be lopsided towards the frequent flier customers but should be balanced so that the ...

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