Purchase Solution

The Factors in Purchasing A Personal Computer

Not what you're looking for?

Ask Custom Question

You are considering purchasing a personal computer. What factors would affect your price sensitivity in making the decision? How would those same factors affect the price sensitivity of some personal computer buyers differently?

Purchase this Solution

Solution Summary

This solution discusses the factors an individual would consider in purchasing a computer, as well as how they are different from those used by the business and governmental purchaser.

Solution Preview

The following factors would affect my price sensitivity regarding the purchase of a computer:

(1) The purpose of the purchase: I would most probably intend to use the computer mainly for pleasure (such as downloading movies and movies, or playing games).

(2) My budget for the purchase: Because I have many needs and this computer will be used for entertainment, I have a limited budget for the purchase.

(3) The features of the computer: I would be willing more for a computer with all of the features I need or want than for one for which I will have to purchase additional features separately.

(4) The reputation of the manufacturer: As a non-technical person, I do not want to worry that if the computer breaks it will be difficult to get it repaired. Therefore, I will pay more for a well-known brand with a network of repair facilities.

(5) The reliability of the model: Closely akin to the reputation of the ...

Purchase this Solution


Free BrainMass Quizzes
Social Media: Pinterest

This quiz introduces basic concepts of Pinterest social media

Business Ethics Awareness Strategy

This quiz is designed to assess your current ability for determining the characteristics of ethical behavior. It is essential that leaders, managers, and employees are able to distinguish between positive and negative ethical behavior. The quicker you assess a person's ethical tendency, the awareness empowers you to develop a strategy on how to interact with them.

Writing Business Plans

This quiz will test your understanding of how to write good business plans, the usual components of a good plan, purposes, terms, and writing style tips.

MS Word 2010-Tricky Features

These questions are based on features of the previous word versions that were easy to figure out, but now seem more hidden to me.

Team Development Strategies

This quiz will assess your knowledge of team-building processes, learning styles, and leadership methods. Team development is essential to creating and maintaining high performing teams.