MGT and Business Policy
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Research Mars (http://www.mars.com/global/News+and+Media/Mars+News.htm). After reviewing of all the documents you can find on the web and in libraries, write a 3-page response to the following questions:
1. What is the most important problem facing Mars?
2. What recommendation(s) would you make to Mars, and in what order of priorities?
3. How do you balance between your commitment to shareholders and your commitment to the community?
Please include references.
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Solution Summary
The response addresses the queries posted in 926 words with references.
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The response addresses the queries posted in 926 words with references.
//Before discussing about any business operation, we have to first understand about the business and its scope. We should know all about its business operations. So, initially, we will write about the business under the heading of Introduction, for example: //
Introduction
Mars is a universal manufacturer, who manufactures the confectionery, pet food and other food products. This company has it's headquarter at McLean, Virginia, USA. The company is exclusively owned by the Mars family. It is one of the biggest privately possessed U.S. firms. This cooperation's most of the activities are positioned in Hackettstown, New Jersey, in addition to Uncle Ben's and the pet food business in Vernon, California.
Company's European Division is established in Brussels, Belgium. Until the end of 2007, this division was known as Masterfoods, which actually came from a food business, grounded by the Lewis family in Australia in 1949, which was taken over by Mars in 1967. In the end of 2007, company declared that its all business units are espousing the name 'Mars'. The company recognized for its eponymous Mars Bar, besides other confectionery, which is as given:
Ø Milky Way
Ø M&M's
Ø Twix
Ø Skittles
Ø Snickers
Mars also manufactures non-confectionery snacks that involve Combos and other foods along with pet foods. Subsequent to their businesses, Mars also runs a chain of first-class chocolate shops, namely, 'Ethel's.'
//Above, we discussed about the Mars, which is a noteworthy business firm. ...
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- MBA (IP), International Center for Internationa Business
- BBA, University of Rajasthan
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