Toolscorp global expansion plan
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Solution Summary
The expert discusses elements of business plan of Toolscorp's global expansion initiative.
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• A complete strengths, weaknesses, opportunities, and threats (SWOT) analysis (including at least 5 factors from each category and full explanations of why each factor is important and why it was placed in the category) of the environment that exists within ToolsCorp and the environment that ToolsCorp is proposing.
SWOT Analysis of ToolsCorp:
Strengths:
Toolscorp has a strong experience and brand reputation in the power tools market. They have been in the business for a long time which enables them to enjoy strong growth and sales in United States. The company has a strong distribution network in the local market. It has a strong manufacturing base in US as well. These factors allow Toolscorp to strongly expand in the North American market.
Weaknesses:
One of the major weakness of Toolscorp is its excess dependency on the local market. The company does not have international presence and thus, its growth is tied to the growth of the local North American market. The US market is still revising from recession and Eurozone troubles does not predict a good picture for the developed markets. Hence, Toolscorp desperately needs to diversify in new emerging markets.
Further, the company does not have online retail presence. It needs to step up on its technology investments to compete with other players in the industry.
Opportunities:
Strong growth opportunities exists for Toolscorp in several emerging markets across the globe such as India. Toolscorp can set up manufacturing facilities in low ...
Education
- BCom, SGTB Khalsa College, University of Delhi
- MBA, Rochester Institute of Technology
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