What are the factors that are key for establishing product differentiation in the new post-recession consumer environment especially as it relates to economic indicators?
What is a luxury good and should marketers of luxury goods abandon their efforts to establish premium pricing?
How do changes in societal attitudes toward companies and products affect the way marketers of consumer goods think about the customer value chain? Provide examples of companies that have changed their approach to marketing in response to a shift in consumers' value in changing economic times
Factors that are key for establishing product differentiation in the new post-recession consumer environment includes more value for money or value proposition of the product for the consumers. Consumers becoming price conscious after recession. Hence, it becomes imperative for companies to differentiate themselves on the basis of value proposition offered to the consumers for their spending or in other words, "value for money" concept works out well for companies.
From economics ...
The expert discusses various questions related to customer value chain, luxury goods and product differentiation.
Harley Davidson - Business Strategy
Please read the information in the background material (see attached word document), look for more information and review some of your previous readings , and then provide a 4 to 5 pages response (double spaced) for the executives of HD corporation by answering the following questions:
1.) What strategy (or combination of strategies) did Harley Davidson use to become such a successful organization?
2.) To what extent has Harley Davidson's strategy (or combination of strategies) changed over the years, or been constant?
3.) How does Harley Davidson's strategy (or combination of strategies) "fit" with the environment of the motorcycle industry?
4.) How does Harley Davidson's strategy (or combination of strategies) "fit" with the internal resources and competencies of the firm?
5.) Based on your analysis and findings, what would you recommend to the executives of Harley Davidson Motorcycle Corporation?
NOTE: Please make proper citations and references in APA format. You must use the sources from the background material together with the sources you find your own.
This response should include:
An introduction stating the thesis, position, or central theme you plan to take in your paper, a main body discussing focusing on the key assignment specifications, and a conclusion concisely stating the main points of your analysis and the conclusions you reached.
Be sure to document your sources and provide in-text citations whenever you use information you obtained from a background reading or other outside source, as well as a separate reference list at the end of the paper.View Full Posting Details