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Customer value chain, luxury goods, product differentiation

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What are the factors that are key for establishing product differentiation in the new post-recession consumer environment especially as it relates to economic indicators?
What is a luxury good and should marketers of luxury goods abandon their efforts to establish premium pricing?
How do changes in societal attitudes toward companies and products affect the way marketers of consumer goods think about the customer value chain? Provide examples of companies that have changed their approach to marketing in response to a shift in consumers' value in changing economic times

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Factors that are key for establishing product differentiation in the new post-recession consumer environment includes more value for money or value proposition of the product for the consumers. Consumers becoming price conscious after recession. Hence, it becomes imperative for companies to differentiate themselves on the basis of value proposition offered to the consumers for their spending or in other words, "value for money" concept works out well for companies.

From economics ...

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The expert discusses various questions related to customer value chain, luxury goods and product differentiation.

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NOTE: Please make proper citations and references in APA format. You must use the sources from the background material together with the sources you find your own.

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An introduction stating the thesis, position, or central theme you plan to take in your paper, a main body discussing focusing on the key assignment specifications, and a conclusion concisely stating the main points of your analysis and the conclusions you reached.

Be sure to document your sources and provide in-text citations whenever you use information you obtained from a background reading or other outside source, as well as a separate reference list at the end of the paper.

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