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First, when you are selecting a successful business person and need to make a plan to "pitch" to this person, make sure it is something that you are interested in, as you will find that your plan is much more easier (and fun!) to write).
When you are writing the business plan and selling the idea to the person, it must cover ...
This solution contains information on how to begin a business plan. It outlines the general steps in what a business plan should contain.