Marketing Use and Ethics of RFID Technology to Consumers
Not what you're looking for?
Research and discuss the use of RFID technology and its use in marketing. What are the potential ramifications of this technology to consumers? What is the outlook for the next few years with regard to RFID?
Purchase this Solution
Solution Summary
This solution provides a detailed review of the marketing uses of RFID technology to customers. Additionally, the solution includes one reference.
Solution Preview
RFID or radio frequency identification is being used more and more in place of bar codes and those bulky tabs used in stores for identifying merchandise and in other places for identifying all kinds of things. The chips come with an electronic product code and tiny antennae that can be read by readers stationed at checkouts or in offices. They have been used successful in the chips used to identify missing animals and in places like Florida where the small tag can be read at toll booths for speedier trips on the highway.
The chips can be scanned simultaneously so that a grocery cart of food is examined by the reading at once. It is more ...
Purchase this Solution
Free BrainMass Quizzes
Business Processes
This quiz is intended to help business students better understand business processes, including those related to manufacturing and marketing. The questions focus on terms used to describe business processes and marketing activities.
Writing Business Plans
This quiz will test your understanding of how to write good business plans, the usual components of a good plan, purposes, terms, and writing style tips.
Transformational Leadership
This quiz covers the topic of transformational leadership. Specifically, this quiz covers the theories proposed by James MacGregor Burns and Bernard Bass. Students familiar with transformational leadership should easily be able to answer the questions detailed below.
Introduction to Finance
This quiz test introductory finance topics.
MS Word 2010-Tricky Features
These questions are based on features of the previous word versions that were easy to figure out, but now seem more hidden to me.