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    Your local supermarket uses the slogan "It's your store." H

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    Your local supermarket uses the slogan "It's your store." However, when you asked one of the stock people to help you find a bag of chips he told you it was not his job and that you should look a little harder. On your way out, you noticed a sign with an address for complaints. Please respond to the following:

    *Predict the success of the supermarket's slogan "It's your store." Explain your rationale.
    *You are a store manager who observes the interaction between the customer and the stock person. Describe what actions you would take (1) immediately, (2) in the next few days or weeks, (3) in the long term. Explain your rationale for these actions.
    *Propose two or three effective ways the company can use customer complaint information to improve their service. Explain why these actions would be effective.

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    Solution Preview

    Predict the success of the supermarket's slogan "It's your store." Explain your rationale.

    The slogan is not likely to be successful, due to the employees working in the store, and their attitudes, and described above. In order for a company to successfully use a slogan, which becomes part of their strategy, each person must work together to make the slogan true for the company. In this scenario, ...

    Solution Summary

    Your local supermarket uses the slogan "It's your store." However, when you asked one of the stock people to help you find a bag of chips he told you it was not his job and that you should look a little harder. On your way out, you noticed a sign with an address for complaints. Please respond to the following:

    *Predict the success of the supermarket's slogan "It's your store." Explain your rationale.
    *You are a store manager who observes the interaction between the customer and the stock person. Describe what actions you would take (1) immediately, (2) in the next few days or weeks, (3) in the long term. Explain your rationale for these actions.
    *Propose two or three effective ways the company can use customer complaint information to improve their service. Explain why these actions would be effective.

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