Share
Explore BrainMass

The Nadler-Tushman Congruence Model & Tasty Baking Company

The Nadler-Tushman Congruence Model is a comprehensive diagnostic model, which specifies inputs, throughputs and outputs. This model is based on the assumptions that organizations are open systems, they are dynamic, organizational behavior happens at all levels, and interactions occur between all of these levels. Being strong in terms of inputs, we are asked to analyze our chosen organization's key inputs defined by Nadler and Tushman. The company I selected for this class is the Tasty Baking Company of Philadelphia, Pennsylvania. Founded 95 years ago in 1914, Tastykake has provided individually wrapped, fresh snack cakes to the public.

Solution Preview

INTRODUCTION

The Nadler-Tushman Congruence Model is a comprehensive diagnostic model, which specifies inputs, throughputs and outputs. This model is based on the assumptions that organizations are open systems, they are dynamic, organizational behavior happens at all levels, and interactions occur between all of these levels. (Falletta, 2005) Being strong in terms of inputs, we are asked to analyze our chosen organization's key inputs defined by Nadler and Tushman. The company I selected for this class is the Tasty Baking Company (Tastykake) of Philadelphia, Pennsylvania. Founded 95 years ago in 1914, Tastykake has provided individually wrapped, fresh snack cakes to the public. (Tasty Baking Company, 2009)

KEY INPUTS

ENVIRONMENT

Competition is at the heart of Tastykake's environmental inputs. Their business is highly competitive, especially for the fact that most of their competition is national companies with multiple production facilities, nationwide distribution systems, with large advertising and promotion budgets compared to their regional status. This allows the larger companies to flood the market much faster if demand dictates. However, if sales decline, this could be more of a liability due to the cost of maintaining a larger infrastructure. The number of Tasty Baking Company's competitors has increased significantly over the past several years. This creates more for Tastykake to watch and track ... using more resources. They also experience pricing pressure from these competitors, which could result in lower sales, profits and market share ..., which could obviously be detrimental to the company's well being. (Tasty Baking Company, 2009) Tasty Baking Company's competition could also reflect the cost of their resources ... the more demand, the higher those prices could go, ...

Solution Summary

Being a Pennsylvania native, and avid professional sports fan of the state, Tastykake is a name that brings back memories of watching the game and seeing the branding all over the stadium and television. Just as I crave for a regional beer called Yuengling or a Middleswarth Barbeque Chip, there is nothing more appealing than the thought of eating a Candykake made by the Tasty Baking Company. In every convenience and grocery store in the region, you can't miss their product displays. I couldn't even tell you if they had the cheapest prices ... but it didn't matter. They were in my school lunch box, and in my work lunch ... Tastykake was the only thing I knew back then.

$2.19