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Taking on All Comers at Southwest (case study)

1. Judging on the basis of information in the case, describe the managerial skills that Southwest managers such as Colleen Barrett and Jim Parker use in their jobs at Southwest. Include examples of situations in which they use these skills.

2. Summarize the internal work environment at Southwest. Relate your summary to your textbook readings, the case study,

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1. Judging on the basis of information in the case, describe the managerial skills that Southwest managers such as Colleen Barrett and Jim Parker use in their jobs at Southwest. Include examples of situations in which they use these skills.

In summarizing the Southwest case, specifically the leadership styles of Barrett and Parker, it is apparent that these two long time Southwest employees turned leaders are doing a great job. They have both done an excellent job of keeping the legacy of long time CEO Herb Kelleher's vision alive and thriving in a very difficult industry.

Kelleher was renowned for his ingenuity and ability to focus on a "no frills" approach to flying that was extremely cost effective for consumers as compared to the other options. This resulted in great profits for ...

Solution Summary

In summarizing the Southwest case, specifically the leadership styles of Barrett and Parker, it is apparent that these two long time Southwest employees turned leaders are doing a great job. They have both done an excellent job of keeping the legacy of long time CEO Herb Kelleher's vision alive and thriving in a very difficult industry

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