Explore BrainMass

The Success of Xerox

Xerox is a very familiar corporate name in the United States. There was a time, however, when the company was faltering and needed to adapt to foreign competition. This exercise will help you see how complex such change can be.

1. Describe its current strengths, weaknesses, opportunities, and threats (a SWOT analysis).

2. Summarize how former CEO Anne Mulcahy implemented Xerox's new strategy.

3. Describe Xerox's reasons for success.

Solution Preview

1. The current strengths of Xerox are its strong brand. Its wide range of products such as copiers, printers, fax machines, document equipment, software, and services have market acceptance. It has strong research & Development and has a reputation for good quality. It has a strong supply chain, good human resource management, and has a strong presence on the web and e-commerce. Weaknesses are as follows. Xerox has a weak performance in the document technology division. Also, its pricing is higher than that of competition. Its innovation is slow. Opportunities: Xerox can enter new markets and increase its presence in emerging markets. Further, it can make an acquisition to increase its market share. It should also increase its ...

Solution Summary

The answer to this problem explains the success of Xerox. The references related to the answer are also included.