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Southwest Airlines - A Success Story

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• Give a history of Southwest Airlines, it's background, how it was started, where it was started?
• Where is Southwest Airlines based out off, where is the main branch or base of operation, or headquartered?
• Who are some of their important leaders, what types of products or services do they offer?
• What is Southwest Airlines current standing in the Marketplace?
• What ares do you see a problem in the overall organization itself?
• Identify areas of improvement or make suggestions for changes that will positively impact the organization. • Develop some suggestions and recommendations that can impact the organization more positively

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Solution Summary

This solution takes you through the history of southwest airlines , a major airline company based in the US. It also describes the strategy of its leaders which led to the phenomenal success of the airlines.It also briefly touches upon the problems the airlines has faced in recent times.

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Business Success Strategy (Southwest Airlines)

Create a powerpoint presentation discussing the barriers/challenges Southwest Airlines had to overcome to achieve success.

See attached for references.

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