Using the Hoover's or LexisNexis library databases, select an organization that you believe has executed optimal strategic moves to strengthen its generic strategy.
these are the learning objectives
•Identify whether to pursue offensive or defensive strategic options
•Discuss the timing for strategic moves
•Outline complementary strategic options
•Review the challenges and benefits of the complementary strategic options
select an organization that you believe has executed optimal strategic moves to strengthen its generic strategy.
The organization that will be focused upon is Zappos, which has developed the optimal strategic moves necessary to improve its generic strategy through the use of customer service initiatives that are the highest within the entire industry or within any industry. The company has been able to reach their optimal strategic objectives by developing the generic strategic approach predicated upon ensuring that consumers are able to buy online products that will be exactly what they want. This has not been accomplished by most online retailers as customers are unable to try on the merchandise before purchasing it, but at Zappos, because they offer free shipping when customers buy the product as well as if they return the product, customers have the autonomy to try the merchandise first and subsequently ship it back for free of charge if they are not satisfied with their ...
organization that you believe has executed optimal strategic moves to strengthen its generic strategy.