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Mary Kay Ash & Anita Roddick: Case Study

1. Compare and contrast Mary Kay Ash and Anita Roddick as managers and as leaders.

2. Explain what the achievement of both women says about women in general.

3. Analyze the following quote from Mary Kay Ash and demonstrate its relevance to a successful business: "People are definitely a company's greatest asset. It doesn't make any difference whether the product is cars or cosmetics. A company is only as good as the people it keeps."

4. Evaluate one of the following quotes from Anita Roddick and speculate about the lessons managers can learn from it:
◦ " For me, campaigning and good business is also about putting forward solutions, not just opposing destructive practices or human rights abuses."
◦"If you think you are too small to have an impact, try going to bed with a mosquito."

5. If you were advising Ash and Roddick on business matters, describe what recommendations you would you give to them. Justify your recommendations.

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1. Compare and contrast Mary Kay Ash and Anita Roddick as managers and as leaders.
Both Mary Kay Ash and Anita Roddick were leaders who were able to have a vision that served to motivate and guide others. Each woman was personally highly motivated to succeed, in large part due to need. While Roddick was motivated by "both financial security and political activism" Ash was more interested in showing the power of women to succeed in general. As managers, Ash was extremely strong, helping others succeed through rewards and opening worlds that may not have been available to them in more traditional organizations. Ash wanted others to succeed, providing steps to success for her sales people, executives, even the general public in her book, Mary Kay. Ash would tell sales people that she "created this company for you" (http://www.entrepreneur.com/article/197602), thus empowering people. Roddick was focused more on the product, and created an environment of equality, in line with her own political leanings. The two women were both success, but Ash wanted to spread that success and empowerment while Roddick was more interested in the various causes she supported.

2. Explain what the achievement of both women says about women in general.

Clearly, Ash and Roddick's success shows the power of women to succeed in business. ...

Solution Summary

This detailed solution compares and contrasts Mary Kay Ash and Anita Roddick, answering the questions in the case study. Includes links as references.

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