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    Market penetration is 90% what does that mean

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    If your market penetration is 90% what does that mean?
    Too familiar with Smith Travel Reports (STR)? How do they evaluate market penetration?

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    https://brainmass.com/business/business-management/market-penetration-does-mean-409011

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    1If your market penetration is 90% what does that mean.

    According to Investopedia, market penetration is that measure that a firm's products or services has in terms of sales within a market as compared to the entirety of the market for the same (Investopedia, 2011). If this is so, a market penetration of 90% has the meaning that the products ...

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    The expert determines what it means if market penetration is at 90%.

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