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    independent variable or dependent variable?

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    Understanding Business Research Terms and Concepts: Part 1

    In the following examples, determine whether the term independent variable or dependent variable is appropriate.

    - Michael is interested in learning the effects of using celebrity endorsement on sales. What type of variable is a celebrity endorsement?
    - In an experiment, this variable is expected to be affected by the manipulation.
    - Criterion variable is synonymous with this term.
    - Several of these variables are somewhat correlated and are therefore are not independent among themselves.
    - A predictor variable is synonymous with this term.

    Fill in the blanks with the term independent variable, dependent variable, or moderating variable.
    - Incentives ___ are expected to increase productivity ___ especially among newer employees ___.
    - The ___ should not precede the ___ in a research study.
    - In an experiment, participants experience a manipulation of the ___, called the experimental treatment.

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    Solution Preview

    Key:

    Dependent: Predictor variable
    Independent: Outcome variable

    In the following examples, determine whether the term independent variable or dependent variable is appropriate.

    - Michael is interested in learning the effects of using celebrity endorsement on sales. What type of variable is a celebrity endorsement?

    It is an independent variable because it is the influencing variable, not the outcome variable.

    - In an experiment, this variable is ...

    Solution Summary

    Your tutorial is 235 words and includes a key to help you remember how dependent and independent differ. A sentence explains each choice.

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