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independent variable or dependent variable?

Understanding Business Research Terms and Concepts: Part 1

In the following examples, determine whether the term independent variable or dependent variable is appropriate.

- Michael is interested in learning the effects of using celebrity endorsement on sales. What type of variable is a celebrity endorsement?
- In an experiment, this variable is expected to be affected by the manipulation.
- Criterion variable is synonymous with this term.
- Several of these variables are somewhat correlated and are therefore are not independent among themselves.
- A predictor variable is synonymous with this term.

Fill in the blanks with the term independent variable, dependent variable, or moderating variable.
- Incentives ___ are expected to increase productivity ___ especially among newer employees ___.
- The ___ should not precede the ___ in a research study.
- In an experiment, participants experience a manipulation of the ___, called the experimental treatment.

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Key:

Dependent: Predictor variable
Independent: Outcome variable

In the following examples, determine whether the term independent variable or dependent variable is appropriate.

- Michael is interested in learning the effects of using celebrity endorsement on sales. What type of variable is a celebrity endorsement?

It is an independent variable because it is the influencing variable, not the outcome variable.

- In an experiment, this variable is ...

Solution Summary

Your tutorial is 235 words and includes a key to help you remember how dependent and independent differ. A sentence explains each choice.

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