Cookies are advantageous to both the user and internet business owners. For the most part, cookies do not present any danger. In fact, the more information that can be obtained by business owners, the quicker the site will most likely change to meet the needs of its users. This is TREMENDOUS with customer relations. Companies can better serve their customers if they know what they want, and, by using cookies, businesses can essentially get into the unconscious minds of their prospects and customers and deliver the products of their dreams to them. Information about your age, occupation, lifestyle, income level, marital status, buying preferences can be conveyed via cookies. This allows businesses to custom-tailor their messages to individual tastes and preferences. This type of information is vital in determining what services should be provided to the user.
Cookie information can also be used to determine how proposed changes to the site may impact users. For example, information in cookies might give valuable feedback when offering test pages to users on the same subject. ...