Forward Integration as a Strategy
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List and discuss some guidelines for when forward integration would be a particularly good strategy to pursue. Use at least 200 words and cite any sources in APA format.
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This article contains 255 words describing when forward integration is an effective strategy.
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Forward integration is the process whereby a company gains ownership or increases control over its distributors or retailers. Following is a list of guidelines outlining when forward integration would be a particularly effective strategy to pursue:
1) When a company is having problems with its current distributors. For example, when current distributors are particularly costly, cannot be relied upon to meet time schedules, or unable to form the appropriate distribution channels required ...
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