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Differentiate descriptive, historical, correlational, and experimental research methods.

1. Education is often used as an indicator of a person's socioeconomic status. Historically, the number of years of schooling completed has been recorded in the Census of Population as a measure of education. Critics say that this measure is no longer accurate as a measure of education.
Comment and support your reasoning.

2. What problems might be involved in attempting to utilize attitude measures to predict specific behavior?
Support your answer.

3. A client tells a researcher that she wants a questionnaire that evaluates the importance of 30 product characteristics and to determine how her firms brand rates her brand and 10 competing brands rate on these characteristics. The researcher believes that this questionnaire will induce respondent fatigue because it is far too long.
Should the researcher do exactly what the client says or risk losing the business by suggesting a different approach?
Support your conclusion(s).

4. Differentiate descriptive, historical, correlational, and experimental research methods. Provide clear definitions of each. Use examples that point out the factors that make each unique. Provide support for your answers.

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CRITICAL ANALYSIS: EDUCATION, SOCIO-ECONOMIC STATUS, ATTITUDE MEASURES,
RESPONDENT FATIGUE AND RESEARCH DESIGNS

NUMBER OF YEARS OF SCHOOLING: NOT AN ACCURATE MEASURE OF EDUCATION?

The number of years in schooling is not an accurate and adequate measure of education. However, it does not mean that it is not a measure of education anymore. In fact, it is one of the measures or education. As a measure of education, the number of years in schooling (assuming no repetition of grade/year level) may indicate the level of education a person has completed. It may indicate whether he/she has completed basic education, tertiary education, or graduate education. Other measures which are more tangible measures of education or of how educated a person is are as follows:
1. Scope or areas of knowledge a person has acquired.
2. The depth of such knowledge acquired.
3. The ability to apply or utilize the knowledge acquired.
4. Integrity of the person.
5. Ability to follow rules, policies, and regulations
6. The totality of the person.

In terms of socio-economic status, education is not the only indicator. Other indicators include: income and occupation. SES is often measured as a combination of education, income, and occupation (http://www.apa.org/topics/socioeconomic-status/index.aspx).
A family's socioeconomic status is based on family income, parental education level, parental occupation, and social status in the community (such as contacts within the community, group associations, and the ...

Solution Summary

The solution differentiates between descriptive, historical, correlational and experimental research methods.

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