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Control Function of Strategic Management

Identify and briefly explain the steps that are involved in the controlling function of management. Which, in your view, is most important? Why?

200 words, no references

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The first step in the control function is setting standards. This includes setting standards for time, cost, quality, market share, and productivity. The second step is measuring performance. For this step to be performed properly it is imperative that standards should be set in such a way that they are measureable and quantifiable. The measurement of actual performance should be done in such a way that they match the metrics that have been ...

Solution Summary

The answer to this problem explains the control stage of strategic management . The references related to the answer are also included.