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Companies and market research

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As a manager of a leading consumer goods company such as General Mills or Procter & Gamble, are you comfortable doing all your market research online? Why or why not? Do you think your answer will change in a few years?

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Solution Summary

Large companies of consumers good online market research is examined. Whether this is a good practice or not is determined.

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I would not be comfortable with doing all of the market research online, and that will probably not change. Despite the fact there are any number of excellent data sources and research companies that do surveys and gather ...

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