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Business Presentation techniques

The write-ups below are presentation techniques for the two different audiences in bold print. Create a PowerPoint slide show (minimum of 8 slides) for at least one of the audience below.

This slide show should contain the following highlights:
1. Rhetorical Triangle
2. Purpose statements
3. Analyze the audience (be creative and imagine who the CEO and other officers are)
4. State the objectives for your presentation
5. List topics that will be covered in the presentation
6. Select a medium for your presentation to the CEO and explain why you chose it
7. Determine the image you wish to portray at this presentation and provide details on how you will project this image and if there are things that can help you do this

Audience 1: A group of CEO's all earning over 1 million dollars

For this group, a suit should be worn. The presentation can begin with an introduction which could then lead into an explanation of what the Rhetorical Triangle is, why it is necessary, and examples of situations where the rhetorical triangle has proven valuable in the past. The primary focus for this specific group would be the identification of ways in which having knowledge of the Rhetorical Triangle would benefit the company, especially those in upper management that may be responsible for doing numerous presentations. While the focus would be on the benefits to the company, emphasis should also be placed on the importance of knowing the aspects of the Rhetorical Triangle, primarily the role of the speaker; and familiarizing the CEO's with the speaker's attributes that may affect the audience and context. Consideration can also be given to providing handouts and placing emphasis on all aspects of the Rhetorical Triangle and the dynamic relationship between the speaker, the audience, and the topic/setting.

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Audience 2: A group of corporate employees who were required to attend the training

Unless there was a known casual dress code in place, a business suit would be appropriate. The primary focus for this group would be ways in which having knowledge of the Rhetorical Triangle will allow them to gainfully receive information from any presentation in which they are a part of the audience. The importance of knowing the purpose or occasion for the presentation should be stressed, this way, whenever they are a part of an audience, they will know their reason for being there and be able to relate it to the presenter's objectives. Another modification for this particular group would be to add more slides in order to effectively provide a more detailed presentation.

When people are required to attend training, they usually imagine or conclude that it is probably another brilliant idea from top management. They may not be as motivated to listen if it was projected as a presentation that they had to attend. To somewhat alleviate this situation, if encountered, the presenter could begin with a brief survey asking members of the audience to raise their hands if a statement applied to them. "...Some members of the audience have a low interest level, use techniques to grab their attention and overcome their indifference," (Munter & Russell, 2002). This would somewhat motivate the audience to interact and be attentive for questions they might have after the presentation. Next, consider color choices for each of these objectives. Why would you choose particular colors for each objective and each audience?

Solution Preview

This slide show should contain the following highlights:
1. Rhetorical Triangle
2. Purpose statements
Presentations are a way of communicating ideas and information to a group. A good presentation has makes the full use of logic, ethics and emotion.
Content - It contains information that people need. Unlike reports, it must account for how much information the audience can absorb in one sitting.
Structure - It has a logical beginning, middle, and end. It must be sequenced and paced so that the audience can understand it. Where as reports have appendices and footnotes, the presenter must be careful not to loose the audience when wandering from the main point of the presentation.
Packaging - It must be well prepared. A report can be reread and portions skipped over, but the audience is at the mercy of a presenter.
Human Element - A good presentation will be remembered much more than a good report because it has a person attached to it. But you still need to analyze if the audience's needs would not be better met if a report was sent instead.

Your contents could be:

1. Whether you are starting a new company or improving an existing one, you should define its purpose for existence. Then it is important to have a mission, plans and a vision for your company or business enterprise.
2. A business plan precisely defines your business, identifies your goals, and serves as your firm's resume.
3. Managers are people who do things right, while leaders are people who do the right thing. As leaders you will develop expertise in goal setting.

3. Analyze the audience (be creative and imagine who the CEO and other officers are)

Although some people get a perverse pleasure from putting others on the spot, and some try to look good in front of the boss, most people ask questions from a genuine interest. A good presentation has makes the full use of logic, ethics and emotion.
Questions do not mean I did not explain the topic good enough, but that their interest is deeper than the average audience. The questions allows me to know and analyze the audience.
Know my audience by asking questions and inviting questions. After inviting questions, I will not rush ahead if no one asks a question. I will pause for about 6 seconds to allow the audience to gather their thoughts. When a question is asked, repeat the question to ensure that everyone heard it (and that you heard it correctly). When answering, direct your remarks to the entire audience. That way, I keep everyone focused, not just the questioner. To reinforce my presentation, try to relate the question back to the main points.
Listening is the key to knowing and analyzing the audience. Make sure you listen to the question being asked. If you do not understand it, ask them to clarify. Pause to think about the question as the answer I give may be correct, but ignore the main issue. If I do not know the answer, I'll be honest, do not waffle. Tell them i will get back to them...and I will make sure I do!
To analyze the audience I will ask questions and answer questions. Answers that last 10 to 40 seconds work best. A good communicator makes the full use of logic, ethics and emotion.
If they are too short, they seem abrupt; while longer answers appear too elaborate. Also, be sure to keep on track. I will not let off-the-wall questions sidetrack me into areas that are not relevant to the presentation.
If someone takes issue with something I said, try to find a way to agree with part of their argument. For example, "Yes, I understand your position..." or "I'm glad you raised that point, but..." The idea is to praise their point and agree with them. Audiences sometimes tend to think of "us verses you." I do not want to risk alienating them. This is why the full use of logic, ethics and emotion are important.

4. State the objectives for your presentation
The contents should make the full use of logic, ethics and emotion.

This lesson will explain what a purpose, mission, plans, and a vision are and give you a start on developing them for your own business or modifying your existing ones.
Questions you may have on this are:
· What factors are in the purpose of a business?
· How do you define a mission?
· What about a business concept

These factors make use of ethics. If the sole purpose of a business is to make profits, ethics is downgraded.

On business planning:
Even though one ...

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