Share
Explore BrainMass

Strategic Management

A) Why may bargainers want to consider "giving away something for nothing?"

b) Do compliance strategies result in long-term or short-term persuasion? Why?

Solution Preview

The response address the queries posted in 619 words with references.

// Here in this assignment on strategic management, we first need to have some understanding of compliance strategies and bargaining. We begin with understanding why the bargainers would want to consider giving away something for nothing: //

Strategic Management

Solution1. "Giving away something for nothing", on its surface may seem to be an act of charity rather than business, but it has its own significant implications. In any business, especially in its initial stage, bargainers have to adopt the policy of giving things for nothing. This generous act has a well thought marketing strategy behind it. Today many businesses, especially service industry go in for this smart marketing move (The Wisdom of Giving Away Something for Nothing, 2006). It is not that by giving freebies the businesses suffer losses; this move has its own advantages.

// Now, we will see the advantages of why bargainers would want to consider something for nothing: //

Firstly, the business gets ...

Solution Summary

The response address the queries posted in 619 words with references.

$2.19