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Indecent (?) Sports Talk

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1. WEEI is doing quite well. So why does Julie Kahn need to consider change management?
Characterize the type of change she is seeking.

2. Now focus specifically on behavioral change. Whose behaviors need to be changed and what
behaviors will have to be changed? How important is it to the organization that Julie Kahn be
successful?

3. Recognizing the challenge of behavioral change, how might Kahn design and implement a change intervention at WEEI?

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1. WEEI is doing quite well. So why does Julie Kahn need to consider change management?
Characterize the type of change she is seeking.

Julie Kahn needs change management because after the 2004 Super Bowl incident the Federal Communications Commission has been under pressure to clamp down on indecency on the public airways. .Why Julie Kahn is worried is that sports programming like that on WEEI appealed largely to men. Now, men wanted to listen to talk about women sports, sexual innuendos with women, and sports. FCC had now increased its enforcement and its fines were directed against topics and discussions that hand made WEEI popular with its audience. In other words, there is a change in the regulatory environment and this has ...

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Indecent (?) Sports Talk is discussed in great detail in this solution.

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