the Avon Products case
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Read the Avon Products case on page 404.
By the end of day 7, provide a written analysis of the case, giving a brief synopsis and answering the following questions:
What strategy was Avon pursuing until the mid-200s? What were the advantages of this strategy? What were the disadvantages?
What changes did Andrea Jung make in Avon's strategy after 2005? What were the benefits of these changes? Can you see any drawbacks?
In terms of the framework introduced in chapter 13, what strategy was Avon pursuing by the late 2000s?
Do you think that Avon's problems in 2010 and 2011 were a result of the changes in its strategy, or were there other reasons for this?
Post your analysis as a 3-5 page (doubled-spaced) Word document. Use 12 pt Times New Roman font, proper grammar, and APA writing style. Your paper will be graded using the following rubric:
Grading Criteria
Maximum Points
Identified Avon's strategy in the early part of the century and listed advantages and disadvantages of that strategy.
23
Identified the strategic changes made by Andrea Jung and listed the new strategy's advantages and drawbacks.
23
Explained Avon's strategy in relation to the international business strategy framework presented in chapter 13.
23
Evaluated the possible causes of Avon's strategic problems in 2010 and 2011.
23
Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of sources, displayed accurate spelling, grammar, and punctuation.
8
Total
100
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Solution Summary
The Avon Products case is examined. The strategy Avon was pursuing until the mid-200s are determined. The advantages of these strategies are provided.
Solution Preview
http://fortune.com/2012/04/11/avon-the-rise-and-fall-of-a-beauty-icon/
What strategy was Avon pursuing until the mid-200s? What were the advantages of this strategy? What were the disadvantages?
The strategy that was pursued by Jung until the mid-2000s was predicated upon a global initiative wherein the company sought to expand globally by using major star athletes such as Venus and Serena Williams to establish a campaign based upon talking to consumers and getting them involved in Avon's process. During this period, they spent over $400 million in advertising by 2010. In addition, the company was able to transition from spending tens of millions of dollars on advertising in 1999 to hundreds of millions of dollars spent on advertising in ...
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- MS, Prairie View A&M University
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