20. All of the following are the primary purposes of negative messages except
a. to give the reader the bad news.
b. to have the reader read, understand, and accept the message.
c. to maintain as much goodwill as possible.
d. to build a good image of the writer's organization.
21. Identify the primary purpose of negative messages.
a. To build a good image of the writer's organization.
b. To build a good image of the writer.
c. To have the reader read, understand, and accept the message.
d. To reduce or eliminate future correspondence on the same subject.
22. Successful intercultural communicators should be all of the following EXCEPT
a. flexible and open to change.
b. sensitive to differences in verbal and nonverbal behaviors.
c. aware of the values, beliefs, and practices in other cultures.
d. dedicated to changing what people from other cultures believe and how they do things.
23. Which of the following is a low-context culture?
c. Latin American
24. Identify the statement that is true of high-context cultures.
a. The context is very important and most information is explicitly spelled out.
b. Most of the information is inferred from the social relationships of the people and the context of a message.
C. The written word is seen as more important than oral statements.
e. They favor direct approaches and may see indirectness as dishonest or manipulative.
25. Positive roles and actions of individuals that help a group build loyalty, resolve conflicts, and function smoothly include
a. planning work, giving directions, and fitting together contributions of group members.
b. being silent in meetings and not contributing.
c. showing group members that they have been heard and that their ideas are being taken seriously.
d. identifying gaps in the group's knowledge.
26. All of the following holds true of listening except
a. it is crucial to building trust.
b. errors in listening can result from one's emotional response to a controversial topic.
c. a "you" attitude is as helpful for listening as it is for writing.
d. it is more effective when the listener focuses on formulating a reply while listening.
27. To reduce listening errors caused by misinterpretation,
a. paraphrase what the speaker has said.
b. ignore the other person's background and experiences.
c. focus on yourself and do not check into who does what next.
d. ignore instruction that you think are unnecessary.
28. Which of the following is a formal report?
a. A two-page document justifying why new equipment is needed
b. A long document with a title page, a transmittal, and a table of contents
c. A three-page document that summarizes quarterly sales figures
d. PowerPoint slides printed out and bound together
29. The reports that collect data for the reader are best known as
a. information reports.
b. analytical reports.
c. recommendation reports.
d. diagnostic reports.
30. What type of report evaluates two or more alternatives and recommends which alternative the organization should choose?
a. Justification report
b. Annual report
c. Feasibility report
d. Quarterly report
31. Which of the following must be written after the research is complete and the data are analyzed?
32. All of the following are things that you should check if your report is based on secondary data from a library or online research except
a. looking at the sample.
b. checking the sample target.
c. checking the exact wording of questions.
d. to see what the data actually measures.
33. The "median"
a. is the difference between the high and low figures for a variable.
b. will be the middle number for an odd number of observations.
c. will be the average of the all numbers for an even number of observations.
d. is calculated by adding all the figures and dividing by the number of samples.
34. Which of the following is an informative presentation?
a. Promoting a new service that your company is offering
b. Convincing customers to upgrade to a higher level of service
c. Demonstrating three successful sales techniques to new employees
d. Entertaining the audience to stroke the customers' egos
35. These presentations entertain and validate the audience.
a. Persuasive presentations
b. Narrative presentations
c. Informative presentations
d. Goodwill presentations
36. What is an important means of persuasion?
a. Building goodwill
b. Giving information and evidence
c. Entertainment and validation
d. Stroking the audience's ego
The solution answers 17 questions on effective communication in business. References included.
Effective Commincation Case Study Analysis
Select one of the following case studies:
The selected is The Katrina Kalamity, Ch. 13, which is attached in a PDF file.
-Write a case study analysis in which you evaluate the effectiveness of communication between an organization and its publics.
*Evaluate the effectiveness of the communication between the organization and its intended public(s) in the case study, including the following:
*Identify the different publics involved in the case study. Differentiate between the internal and external publics involved. What impact did the communications have on the intended public(s)? Could the message have been communicated more effectively? How?
*Identify the different PR communication tools and techniques that were used to inform, influence, and motivate the public(s) in the case. Evaluate the benefits and risks of using these tools. What other tools would you have used?
*If this crisis were to occur today, how would new technologies, such as the Internet, affect this case? Because of the recent globalization of markets, would the outcome of this case be different if the events occurred today?
-Format according to APA standards & provide all references used.
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