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one-year, five-year and ten-year strategic objectives

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Do an external analysis (opportunities and threats) to determine how to best launch your company into the market place. Prepare a business plan for Able Corporation for presentation to the SOS-C of Walden International. As part of this group project prepare a detailed outline of a business plan, in presentation format. Please keep in mind that this is an outline, there is not enough time or information provided to prepare a full business plan. Assign the following elements to members of your group:

rudimentary mission statement
key operating principles
Key elements of a market analysis
External analysis (opportunities and threats)

decide upon one-year, five-year and ten-year strategic objectives. Provide as many strategic objectives pertaining to the various levels, corporate, business, functional, and operating as possible. Also, please keep track of possible alternative strategies and points of contention in your group discussion. Include how an organization re-evaluates itself during a five-year or ten-year period and restructures itself and the way it handles the work.

Instructor Comments:
In working on this project, your team must keep in mind the audience and purpose of this presentation. The audience is the Strategic Officers Steering Committee (SOS-C) of Walden International. Assume that Walden International is the parent company of Able. The purpose of this presentation is to obtain permission from them to go forward with the next step (developing a full blown business plan) for Able's strategic initiative to break into the global marketplace. In developing this presentation you will find that the background information contained in the Unit 1 Individual Project is very useful. Please make sure that you include in your group presentation a summary of the conclusions reached in your discussions of one-year, five-year and ten-year strategic objectives.

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Kindly check the attached presentation for the mission statement, market and external environment analysis and key operating principles. The other answers are provided below:

DECIDE on one -year, five -year, and Ten -year strategic objectives. Provide as many strategic objectives pertaining to the various levels, corporate, business, functional, and operating as possible. Also, please keep track of possible alternative strategies and points of contention in your group discussion. Include how an organization re-evaluates itself during a five-year or ten-year period and restructures itself and the way it handles the work.

One-Year Objectives:

The short term objectives of a company like Able corporation should be to transform itself from a traditional organization with obsolete and outdated business practices to a more professionally managed, modern day business entity with increased focus on attaining Total customer satisfaction and Total quality management. The ...

Solution Summary

decide upon one-year, five-year and ten-year strategic objectives. Provide as many strategic objectives pertaining to the various levels, corporate, business, functional, and operating as possible. Also, please keep track of possible alternative strategies and points of contention in your group discussion. Include how an organization re-evaluates itself during a five-year or ten-year period and restructures itself and the way it handles the work.

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See Also This Related BrainMass Solution

You are to provide a mission statement, operating principles, market analysis, company strengths and weaknesses analysis, one-year, five-year and ten-year strategic objectives, sales forecasts, financial and operational objectives, and pro forma financials.

In six months you are to present a complete business plan for Able Corporation to the Strategic Officers Steering Committee (SOS-C). Able Corporation is a US manufacturing company located in Tennessee that builds power tools, lawn mowers, lawn furniture, microwaves, and ranges. All products are manufactured locally and sold through large retailers like Sears, Best Buy, and Wal-Mart. They have sale papers inserted in every Wednesday and Sunday paper. Although they have a thriving business in the US and Canada, Able is trying to break into the global marketplace.
You are to provide a market analysis, define company strengths and weaknesses, outline a one-year, five-year and ten-year strategic objectives, sales forecasts, financial and operational objectives, and pro forma financials.
As a preliminary step in the preparation of the business plan, brainstorm the major elements of the strategic management process. Using the questions below as a guide, provide several bullet points for each major step in the process. These can include insights, issues that need to be addressed, questions that need to be asked, etc.
? How would you go about defining the identity of Able Corporation and creating its mission statement? Where would you look for the information? What do you already know about Able that can help?
? What principle would you use in order to prioritize the implementation steps needed to accomplish the strategic objectives?
? What post implementation and feedback mechanisms would you have in place to evaluate the effectiveness of the process? What measures would you use?
? What legal or ethical issues, if any, need to be considered?

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