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Yield and Return in Marketing

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A company must decide what information it is going to use to give it the greatest advantage. If there are several factors to be considered, which of these can easily be incorporated and yield the most immediate return. In health care supplies, we are constantly introduced to the same product that has been slightly enhanced by a competitor. Of course, these enhancements almost always come at a premium.

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The solution addresses - A company must decide what information it is going to use to give it the greatest advantage. If there are several factors to be considered, which of these can easily be incorporated and yield the most immediate return. In health care supplies, we are constantly introduced to the same product that has been slightly enhanced by a competitor. Of course, these enhancements almost always come at a premium.

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Today's marketer must incorporate its pricing as an enhancement. While many reinvent the wheel and market the product as "new and improved" to gain the competitive edge today the product, no matter how many times it has ...

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Jo Ann Prevetti, MBA, PhD (IP)
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  • Bachelor of Science in Paralegal Studies, Kaplan College
  • Business Diploma, Katharine Gibbs Business College for Women
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