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    Approval of a $500,000 increase in the advertising budget

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    The advertising manager of a large firm asked you "the vice president of marketing" to approve a $500,000 increase in the advertising budget for one of the company's brands. She predicts that the additional $500,000 in advertising will increase the brand's sales by $2,000,000.

    Even if you were 100 percent sure that her prediction was correct, what additional information would you still need before making a decision?

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    The advertising manager of a large firm asked you to approve a $500,000 increase?
    The advertising manager of a large firm asked you "the vice president of marketing" to approve a $500,000 increase in the advertising budget for one of the company's ...

    Solution Summary

    Response discusses approve a $500,000 increase in the advertising budget

    $2.19

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