Foundations of Problem-Based learning
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1-Ethical Issues in Marketing Simulation. What type of ethical dilemmas did you encounter when you had to make key decisions in the Simulation? How did these dilemmas affect the decisions you made?
2. Complete the Evaluation Matrix you are creating for Global Communications. Include your end state goals and weightings for your goals. While you have not completed formulating your solutions yet (as your benchmarking activity is still in progress), fill in header for the types of solutions you are creating under the Alternatives column.
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Discussion is 996 words plus table: Goals Based on Stakeholder Needs.
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Run the "Analyzing Ethical Issues in Marketing" Simulation. What type of ethical dilemmas did you encounter when you had to make key decisions in the Simulation? How did these dilemmas affect the decisions you made?
In the "Analyzing Ethical Issues in Marketing" simulation, there were three ethical dilemmas that were presented:
1) Pricing Strategy - this involved making a decision regarding the pricing of jackets that were expected to be extremely popular amongst a crowd of young people that could not afford them. The question was whether or not to price them high because of their popularity or price them low so that the target market could afford them and would not be tempted to steal them.
2) Celebrity Support - this case involved making the decision of whether or not to pull tv ads containing songs with the controversial lyrics of the artist named Daze. The controversial lyrics themselves were not in the ads, but the rest of the song was. The larger community, but not the target audience, was putting pressure to remove the ads. Daze himself was involved in community service.
3) Channel Loyalty - the ethical dilemma in this situation was to decide whether or not to stay with a chain of stores who had proven their loyalty in distributing your product, or to move to a non-exclusive contract that may better allow for expansion.
In these situations, as in most ethical dilemmas, it was easy to ...
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