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Strategic Audit for American Express

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For your group project, consider American Express (http://home3.americanexpress.com/corp/?source=cmhp_inav-aboutus). Using the guidelines established in Chapter 11 of your text, produce a Strategic Audit for American Express. As you produce your Strategic Audit, make sure to include all eight sections.

IFAS, EFAS, and SFAS tables are to be presented in Excel format, separate from the rest of the assignment, which is to be written in a Word file. As a reminder, two files are to be submitted: One Excel file (counting for three pages) and one Word file (up to seven pages double-spaced).

You will be graded on your knowledge of the software in building the MS Excel tables, and on your ability to communicate in writing and present your arguments. You will also be graded on your ability to analyze socio-cultural, political-legal, technological, and financial data to justify your available strategies and the one(s) you recommend, and finally on your critical thinking and problem solving abilities in justifying your set of strategies.

I am only responsible for these parts

Corporate Structure
Corporate Culture
Evaluation and Control

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I am only responsible for these parts

Corporate Structure:
The corporate structure of American Express is complex. For instance, there is President of Global Commercial Card. A Senior VP/General Manager of Global Client Group for Commercial Card reports to him. Similarly, the VP/General Manager, Global Business Partnerships reports to the President of Global Travel Services. The company is seeking to accomplish long-term relationship especially with merchant partners. It has also focused on Global Network Services and has focused on technology. The result is that American Express has is increasing layers of management. This will lead to slow decision making. The managers will closely monitor the global operations too closely and American Express will lose its flexibility. Creative thinking, so important for expanding business will ...

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