Using the guidelines established in Chapter 11 of your text, produce a Strategic Audit for American Express. As you produce your Strategic Audit, make sure to include all eight sections.
As you produce your Strategic Audit, make sure to include all eight sections.
You will be graded on your knowledge of the software in building the MS Excel tables, and on your ability to communicate in writing and present your arguments. You will also be graded on your ability to analyze socio-cultural, political-legal, technological, and financial data to justify your available strategies and the one(s) you recommend, and finally on your critical thinking and problem solving abilities in justifying your set of strategies.
Conduct various environmental analyses as they relate to an organization of American Express
Socio-cultural environment: With the increased use of computers and internet, more and more personal and business users of banking services are using internet banking. Transactions are conducted over the internet. Even credit is granted over internet. The demographics of the Americans are that younger persons are now performing banking transactions. As the basic education level is spreading, there is an increasing use of banking services opening excellent opportunities for American Express. In addition, there exists a very large middle class that consumes products like credit cards and consumer loans. The people have a positive attitude towards using financial products and this opens further opportunities for American Express. Overall the social-cultural environment of consumerism has been responsible for the increased use of American Express cards and other products.
Political-legal environment: American Express has a relatively stable political-legal environment. In most countries where it operates, there is reasonable enforcement of contracts. In addition, in the USA and in most ...
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