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Alternative Channel Management

What are alternative channel management techniques? What are the positives and negatives with such techniques?

Solution Preview

A channel of distribution comprises a set of institutions, which perform all of the activities utilized to move a product and its title from production to consumption.

Types of Channel Intermediaries.

There are many types of intermediaries such as wholesalers, agents, retailers, the Internet, overseas distributors, direct marketing (from manufacturer to user without an intermediary), and many others.

Channel Length
A description of the size and number of levels in a channel.

1. Zero level
It involve direct marketing consists of a manufacturer selling directly to the final customer. Perishable, non-standardized products, High unit value products will require more direct marketing because of dangers associated with delays.

2. One level channel
It involves one selling intermediary such as retailer.

3. Two level or more ...

Solution Summary

A discussion of alternative channel management techniques.