Purchase Solution

Alternative Channel Management

Not what you're looking for?

Ask Custom Question

What are alternative channel management techniques? What are the positives and negatives with such techniques?

Purchase this Solution

Solution Summary

A discussion of alternative channel management techniques.

Solution Preview

A channel of distribution comprises a set of institutions, which perform all of the activities utilized to move a product and its title from production to consumption.

Types of Channel Intermediaries.

There are many types of intermediaries such as wholesalers, agents, retailers, the Internet, overseas distributors, direct marketing (from manufacturer to user without an intermediary), and many others.

Channel Length
A description of the size and number of levels in a channel.

1. Zero level
It involve direct marketing consists of a manufacturer selling directly to the final customer. Perishable, non-standardized products, High unit value products will require more direct marketing because of dangers associated with delays.

2. One level channel
It involves one selling intermediary such as retailer.

3. Two level or more ...

Purchase this Solution

Free BrainMass Quizzes
Marketing Management Philosophies Quiz

A test on how well a student understands the basic assumptions of marketers on buyers that will form a basis of their marketing strategies.


This tests some key elements of major motivation theories.

Introduction to Finance

This quiz test introductory finance topics.

Understanding Management

This quiz will help you understand the dimensions of employee diversity as well as how to manage a culturally diverse workforce.

Paradigms and Frameworks of Management Research

This quiz evaluates your understanding of the paradigm-based and epistimological frameworks of research. It is intended for advanced students.