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    International Businessess

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    You own your own company and would like to "go global!" Research a potential market and product to get your export operations started and present your findings to potential investors. Explain how and why you chose your market and product.
    Create a 15-to 20-slide (plus one reference slide) Microsoft® PowerPoint® presentation with detailed speaker's notes that analyzes a potential international business opportunity. Include at least 3 resources besides the textbook. Use the outline below and the information you gathered throughout the course to complete the assignment.

    ? Introduction
    ? Description of product to be exported
    ? Characteristics of target market
    o GNP/capita
    o GNP/capita growth rate
    o Size of market
    ? Market screening
    o Basic need potential
    o Exchange rate trends
    o Import restrictions
    o Price controls
    o Government and public attitude toward buying American products
    o Size, number, and financial strength of competitors
    o Sociocultural forces
     Attitudes and beliefs
     Languages
     Education
    ? Export marketing strategies
    o Promotion methods
    ? Conclusion

    © BrainMass Inc. brainmass.com October 9, 2019, 8:15 pm ad1c9bdddf
    https://brainmass.com/business/african-trade/international-businessess-144694

    Solution Preview

    South Africa is one of the most sophisticated and promising emerging markets in the world, offering a unique combination of highly developed first world economic infrastructure with a vibrant emerging market economy. It is also one of the most advanced and productive economies in Africa.

    Country of Huge Potential
    South Africa leads the continent in industrial output (40% of total output) and mineral production (45%) and generates most of Africa's electricity (over 50%).
    http://www.southafrica.info)
    Political environment
    South Africa, since the end of apartheid and its first democratic elections in 1994, has liberalized the economy. According to the Constitution, the composition of South Africa's Parliament is as follows:

    (1) Parliament consists of -

    (a) the National Assembly; and

    (b) the National Council of Provinces.

    (2) The National Assembly and the National Council of Provinces participate in the legislative process in the manner set out in the Constitution.
    http://www.ngo.grida.no/soesa/nsoer/issues/politic/intro.htm

    South African government lately has enacted economic reforms that made it easy for foreign capital to flow in and out. They performed well on various surveys of competitiveness and the business environment. The economy was managed spectacularly, with inflation brought down to single digits relatively quickly, budget balances within a reasonable ability to pay, and political stability guaranteed by the ANC's (African National Congress) popularity.

    Economic Environment

    National Income
    South Africa is the economic powerhouse of Africa, with a gross domestic product (GDP) four times that of its southern African neighbors and comprising around 25% of the entire continent's GDP.
    South Africa - GNP: (2004) 165,542 (nominal '000,000 U.S$)
    South Africa - GNP per capita: (2004) 3,630 (nominal U.S.$)
    South Africa - Death rate: (2004) 20.4 per 1,000 population

    http://www.britannica.com/eb/question-555568/19/GNP-per-capita-South-Africa

    http://www.southafrica.info/doing_business/economy/econoverview.htm as retrieved on 29 Jul 2007 07:27:19 GMT.
    According to the above table South African's economy is growing and in 2005 it has grown by more than 4% and inflation is also moderate. National debt as a % of GDP, External debt is a % of GDP has reduced gradually which is a good sign.

    Physical environment
    Resource rich
    Its major strengths include its physical and economic infrastructure, natural mineral and metal resources, a growing manufacturing sector, and strong growth potential in the tourism, higher value-added manufacturing and service industries. (http://www.southafrica.info)

    Financial environment

    Strong BOP
    The financial account of the balance of payments registered a larger surplus in 2005 than in 2004. A large foreign direct investment ...

    Solution Summary

    You own your own company and would like to "go global!" Research a potential market and product to get your export operations started and present your findings to potential investors. Explain how and why you chose your market and product.

    $2.19