Share
Explore BrainMass

Do you think that the size and value of the product are play

Do you think that the size and value of the product are playing a major role in going online (Internet) option? For example consumer approach to buy a book will be different then buying a car online.

Please include any references

Solution Preview

Do you think that the size and value of the product are playing a major role in going online (Internet) option? For example consumer approach to buy a book will be different then buying a car online.

Solution:

I do agree that the size and value of the products currently being marketed and sold are playing a major role in going online, and completely different strategies are being used for each.

Companies are really capitalizing on strategies that allow sales of smaller items in large quantities. The Internet has made it possible for these firms to take what was once a one sale deal, and turn it into either a bulk sale, or use other means to increase the value of the sales. Companies are following in the pathway of companies like Amazon to use this strategy. Amazon was once the largest bookseller online, and now is one of the largest sellers of millions ...

Solution Summary

Do you think that the size and value of the product are playing a major role in going online (Internet) option? For example consumer approach to buy a book will be different then buying a car online.

$2.19