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    Determining corporate strategy from annual reports

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    Review an annual report of a popular company ie. Target, Kohl's Bass Pro shops, and answer the following questions with references:

    1. From the annual reports you previewed, what is the company's corporate strategy? What are their company goals and were they successful in achieving those goals?
    2. Would you invest in the company you reviewed based on the information contained in the annual report? Why or why not? Please list examples to support your answer.
    3. What recommendations would you make to senior management for the upcoming year? Note that stating you have no advice or that management should keep doing what they have been doing, is NOT acceptable.
    4. References

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    Solution Preview

    Step 1
    From the annual report of Target Corporation, the company's corporate strategy is "Differentiation with exceptional value, which represents the foundation of our "Expect More Pay Less" brand promise". The broad strategy of Target Corporation is cost leadership; within the low cost strategy it differentiates itself by providing "exceptional value". Target's strategy is cost leadership. This is supported by its "commitment" to providing you with lowest price possible". The company's goals are to increase its sales revenues and profitability. It has achieved its objective of achieving its goal of increasing ...

    Solution Summary

    Corporate strategy identification is discussed step-by-step in this solution. The response also has the sources used.