Forecasting Using Multiple Regression
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Solution Summary
The solution gives detailed steps on performing multiple regression in order to forecast the best strategy. I have done all analysis in Excel.
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TRx TV$ Conference$ JournalAd$
88,000 100,000 95,000 87,000
80,000 99,000 99,000 98,000 3a) Which promotional mix strategy is forecasted to produce most TRx? A
96,000 101,000 103,000 101,000 TV$ Conference JournalAd
76,000 93,000 95,000 91,000 Strategy A) 95,000 55,000 88,000
80,000 95,000 102,000 88,000 Strategy B) 77,000 88,000 99,000
73,000 95,000 94,000 84,000 Strategy C) 80,000 70,000 80,000
58,000 80,000 89,000 74,000 Strategy D) 90,000 60,000 85,000
116,000 116,000 112,000 102,000 Strategy E) 50,000 100,000 100,000
104,000 106,000 110,000 105,000 Strategy ...
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