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    Model of Interaction

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    Use the information given below:

    Factor A
    - +
    Factor B - 3 7
    + 8 ?

    Fill in the blank cell above using the additive model of interaction: Answer is 12. No problem with the additive model. It is the multiplicative mode of interaction answer is 18.7, I am having trouble visualizing the calculations on how they arrived at this figure. Please explain and show the process/calculations to arrive at the multiplicative mode of interaction answer. Thank you.

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    Solution Summary

    The expert examines the models of interactions.