Purchase Solution

# Easy Eye, Inc.

Not what you're looking for?

Easy Eye, Inc. manufactures adult sunglasses of all types. The company's management is not sure whether to target the next promotional campaign primarily toward men or women and has asked the research team to determine whether the market for sunglasses is split in half...Based on the data and at alpha = 0.05, what can Easy Eye's management conclude?

##### Solution Summary

Easy Eye, Inc. manufactures adult sunglasses of all types. The company's management is not sure whether to target the next promotional campaign primarily toward men or women and has asked the research team to determine whether the market for sunglasses is split in half. A study is conducted at various cooperating stores selling sunglasses scattered throughout the market area. In a random sample of 300 adult purchasers of sunglasses, 141 were men.

If &#61552; is the proportion of adult sunglass purchasers who are men, what is the appropriate null hypothesis for Easy Eye, Inc. to test?
a. H0: &#61552; = 0.5
b. H0: &#61552; &#61625; 0.5
c. H0: &#61552; &#61619; 0.5
d. H0: &#61552; &#61603; 0.5

What is the value of the test statistic?
a. -0.06
b. -0.50
c. -1.04
d. -2.54

Based on the data and at &#61537; = 0.05, what can Easy Eye's management conclude?
a. An equal proportion of men and women are buying sunglasses in the market area.
b. A greater proportion of women buy sunglasses than do men in the market area.
c. A greater proportion of men buy sunglasses than do women in the market area.
d. There is not an equal proportion of men and women buying sunglasses in the market area.

Solution provided by:
###### Education
• BSc , Wuhan Univ. China
• MA, Shandong Univ.
###### Recent Feedback
• "Your solution, looks excellent. I recognize things from previous chapters. I have seen the standard deviation formula you used to get 5.154. I do understand the Central Limit Theorem needs the sample size (n) to be greater than 30, we have 100. I do understand the sample mean(s) of the population will follow a normal distribution, and that CLT states the sample mean of population is the population (mean), we have 143.74. But when and WHY do we use the standard deviation formula where you got 5.154. WHEN & Why use standard deviation of the sample mean. I don't understand, why don't we simply use the "100" I understand that standard deviation is the square root of variance. I do understand that the variance is the square of the differences of each sample data value minus the mean. But somehow, why not use 100, why use standard deviation of sample mean? Please help explain."
• "excellent work"
• "Thank you so much for all of your help!!! I will be posting another assignment. Please let me know (once posted), if the credits I'm offering is enough or you ! Thanks again!"
• "Thank you"
• "Thank you very much for your valuable time and assistance!"

##### Free BrainMass Quizzes

Each question is a choice-summary multiple choice question that presents you with a statistical concept and then 4 numbered statements. You must decide which (if any) of the numbered statements is/are true as they relate to the statistical concept.

##### Terms and Definitions for Statistics

This quiz covers basic terms and definitions of statistics.

##### Measures of Central Tendency

This quiz evaluates the students understanding of the measures of central tendency seen in statistics. This quiz is specifically designed to incorporate the measures of central tendency as they relate to psychological research.

##### Measures of Central Tendency

Tests knowledge of the three main measures of central tendency, including some simple calculation questions.