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    Perception and Economic Valuation

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    Comment on how the statement below relates to economic valuation of ecosystem services "...Southern Californians continue to view (perceive) the ocean more as a reservoir for pollution than a vibrant and natural place for bathing and swimming. Nearly half of all Angelenos interviewed in this study cite water pollution as the major reason for not going to the beach." (Pendleton et al. 2001)

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    This statement relates to economic valuation of ecosystem services, due to the fact that the way that individuals perceive an ecosystem resource, determines the value that they place upon that economic resource. Due to the fact that Southern Californians continue to perceive the ocean as a reservoir for pollution, instead of a vibrant and natural place for bathing and swimming, these ...

    Solution Summary

    This solution describes the interaction between perception and economic valuation.