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people's use of the availability heuristic to boost sales

You are the commissioner of a state lottery system that sponsors daily and weekly drawings. Lottery tickets have not been selling well over the past few months. Describe at least two ways you could take advantage of people's use of the availability heuristic to boost sales. Explain why you would judge your tactics to be fair or unfair to your customers.

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If you consider the definition of the availability heuristic as the definition from the attached paper, "[The] availability heuristic [is] the ease with which one can bring to mind exemplars of an event [and] ...

Solution Summary

This solution describes at least two ways you could take advantage of people's use of the availability heuristic to boost sales.

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