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people's use of the availability heuristic to boost sales

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You are the commissioner of a state lottery system that sponsors daily and weekly drawings. Lottery tickets have not been selling well over the past few months. Describe at least two ways you could take advantage of people's use of the availability heuristic to boost sales. Explain why you would judge your tactics to be fair or unfair to your customers.

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If you consider the definition of the availability heuristic as the definition from the attached paper, "[The] availability heuristic [is] the ease with which one can bring to mind exemplars of an event [and] ...

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This solution describes at least two ways you could take advantage of people's use of the availability heuristic to boost sales.

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Your supervisor had asked that you expand on your self-evaluation by identifying at least two judgment issues that you had to address.

Your supervisor had asked that you expand on your self-evaluation by identifying at least two judgment issues that you had to address. Write a memo to your supervisor describing these issues. Explain how you addressed them and the degree to which your decision was based on expedience and/or reflection. Potential issues include: bias, or ethical issues related to the availability heuristic, bias related to the representative heuristic, bias related to anchoring and adjustment, avoiding uncertainty, framing effects, positive illusions, egocentrism, and regret avoidance.

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