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Techniques and approaches for reporting on global warming.

Suppose you are a newspaper columnist asked to address the issue of global warming and energy in the next editorial blog of your newspaper's website.

Which techniques should you use to present your ideas and to persuade your audience effectively?

Which approaches should you use to communicate your ideas effectively?

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One of the first things to find out will be the views of the audience. Are the readers mostly sympathetic to environmental issues or antagonistic toward those same issues? This would influence to some degree how the message is presented.

Which techniques should you use to present your ideas and to persuade your audience effectively? 

Give the historical perspective: Most people are aware of the general issues surrounding global warming but it doesn't hurt to set the stage. In public speaking there is a maxim that states, "don't assume your audience knows anything". Therefore I would start with a definition of global warming. This is important because it allows readers to know how I am defining global warming. There are many potential definitions out there. For example some scientists refer to global warming as the rise in ocean temperatures and air temperatures that have taken place since records have been kept (several hundred years). Others talk about global warming in a cyclical pattern encompassing thousands of years. Some scientists primarily blame man for the rise in temperature, other scientists blame natural events, the natural cycle ...

Solution Summary

This post analyzes effective methods and techniques that journalists can use when reporting about global warming. Over 650 words of original text along with links to sources that can be researched for further information.