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Economic Demographic Data Collection

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Three years ago the CEO of a large firm instituted a plan that encourages division managers to share information obtained about the demographic characteristics of those who purchase the firm's final product. Since the plan was implemented, however, the CEO has noticed that less information is available than ever. Why do you think the CEO's plan backfired?

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Solution Summary

Economic demographic data collection is dissected.

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In order to collect the demographic information of the customers, the divisional managers may use either the time series data (published data) or primary data which can be collected with the help of questionnaires. Problems concerning the analysis of a time-series have existed for a very long time. Some times, the published data may not be reliable & sufficient. Hence, people have tried (and usually failed) to predict the future.
An overarching theme of the general discussion of scenarios and probabilistic projections is that uncertainty in demographic projections is large. It is therefore ...

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