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Market Trends

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Dear OTA,in this I want to paper describe MARKET TRENDS that STARBUCKS will face.How each of the following WILL change OR will NOT change, and why: 1.Price 2.Technology 3.Cost structure a.) Wages and benefits b.) Fixed and variable costs 4.Price elasticity of demand (explaining my conclusions) With at least references please I only need about 350 to 400 words.

My Discussion Qustions for another microeco.paper (using about 100 -200 words per question) are;
1.What is an externality?
Provide an example of a positive externality and of a negative externality.
How does an externality affect the market outcome?

2.What are the differences among horizontal, vertical, and conglomerate mergers?
What does the U.S. government hope to achieve through the use of its antitrust policy?
How does international competition affect domestic antitrust policy?

Thank you so much for your help!

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Solution Summary

The response addresses the queries posted in 516 words with references.

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The response addresses the queries posted in 516 words with references.

//As per the directions, we will write about the market trends that will be faced by Starbucks. The market trends will be analyzed by considering the different components, such as price, technology, cost structure and price elasticity of demand. Firstly, the market trend of price and technology will be discussed.//

Starbucks Corporation is successfully operating in the competitive market place with the assistance of its effective business policies and procedures. The business strategy of the company is mainly focused towards the consideration of the market trends (Starbucks Corporation, 2009). The influence of the market trends on the different factors considered by the company while developing business strategy is described below:

Price: Due to the economic recession, the price of the products of the company has changed and will also change in future. The earnings of the company have reduced, but with the assistance of the innovative product offering and sales services, the price of the products will increase in the market. Since the company is offering combo products to the customers, the customers will pay for the custom-made product offering (Jennings, 2008).

Technology: With the modifications in the technology, the technology adopted by the company will change for providing the customers with the new flavors of processed coffee. Since the company is facing competition from the overseas companies, the introduction of new technology for processing coffee will be beneficial in enhancing the operational efficiency (Navarro, 2004).

//Moving to the next step of instructions, we will write about the market trend of cost structure and price elasticity of demand on Starbucks. The discussion will be helpful in assessing the influence on the production and human resource strategy of the company.//

Cost structure: The cost ...

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  • MBA (IP), International Center for Internationa Business
  • BBA, University of Rajasthan
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