Can Starbucks go downmarket?
Let's deviate off coffee here a bit and move towards clothing. Much like Starbucks, the target market is the high end consumer. My question is why have Ralph Lauren's products been able to weather the recession?© BrainMass Inc. brainmass.com June 4, 2020, 2:06 am ad1c9bdddf
Companies like Ralph Lauren that focus on the high end market are able to weather the recession because they are only focused on a niche segment which is not affected by recessionary trends. The luxury market is only a small segment of the overall ...
This solution discusses why Ralph Lauren's products have been able to weather the recession.