Ralph Lauren and Recession
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Can Starbucks go downmarket?
Let's deviate off coffee here a bit and move towards clothing. Much like Starbucks, the target market is the high end consumer. My question is why have Ralph Lauren's products been able to weather the recession?
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Solution Summary
This solution discusses why Ralph Lauren's products have been able to weather the recession.
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Companies like Ralph Lauren that focus on the high end market are able to weather the recession because they are only focused on a niche segment which is not affected by recessionary trends. The luxury market is only a small segment of the overall ...
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- MBA, Rochester Institute of Technology
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